Electronic Arts has seen poor returns when allocating its resources to displaying its games in 3D, according to CEO John Riccitiello, who says that the company would prefer to use those resources focusing on social features.
Speaking to company shareholders in a meeting remotely attended by Gamasutra, Riccitiello said that EA’s business responds to the needs of consumers, and from what it has seen, consumers are not asking for 3D.
“Frankly, we have not seen a big uptake for 3D gaming,” he said. “We haven’t seen a big uptake for 3D televisions in the home, at least not yet. And we’re not here trying to drive the market, we’re here to react to what consumers are looking for.”
Further, says Riccitiello, 3D games represented on a 2D display “provide the greatest entertainment experience,” saying that for “a lot of us,” the experience is more satisfying than a 3D display.
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Read the full story here: http://www.gamasutra.com/view/news/36086/EA_Sees_Poor_Returns_On_3D_Focuses_On_Social_Instead.php
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http://www.bit-tech.net/news/gaming/2011/07/29/ea-3d-offers-very-poor-returns/1
EA seeing “very poor returns” for 3D gaming, says Riccitiello
http://3dvision-blog.com/electronic-arts-moving-away-from-stereo-3d-games-due-to-small-profit/