News Stories

Emerging markets powering ahead in TV sales

[excerpt]

North America, Western Europe and Japan, which until recently collectively accounted for over half of the global market for new TV sales, will see that statistic diminish to less than 40% by 2015.

By contrast, Asia Pacific, Latin America, Eastern Europe and Africa and the Middle East will all increase their respective shares in new TV set shipments during the same period.

The findings were revealed by the latest update to the Television Shipment Database and Forecast produced by IMS Research. The report, which covers 70 countries, breaks down data by several TV types including LED-LCDs, 3D TVs and connected TVs.   …

The analyst pointed out that this contrasts sharply with the existing situation in developed economies, labelling them as saturated markets. “Most of these countries have completed their digital transitions, and consumers have already replaced their CRTs and purchased HDTVs. New features such as 3D and connectivity will drive sales, but they won’t motivate consumers to replace a flat panel TV purchased three years ago,” said Thayer.  …

…  Connected TVs and 3D TVs will start gaining traction in general, with TV manufacturers increasingly including these features as standard in most new models. Specifically, the report forecasts that by 2015 approximately 50% of the TVs shipped worldwide will have 3D capabilities, while over 60% will be able to connect to the Internet.

See the original story here; http://www.rapidtvnews.com/index.php/2011080914215/emerging-markets-powering-ahead-in-tv-sales.html

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