News Stories

ETC Cloud Project

Building on foundational work by Art Hair and David Wertheimer, the ETC is bringing major content industry and cloud resources players together to develop a credible high-level next gen production and distribution workflow framework that can inform the development of voluntary standards in this space.

The effort will take into consideration the entire life cycle of film and media production and collaboration, and will leverage lessons learned from a parallel effort underway within the USC School of Cinematic Arts.

An invitation-only organizing meeting for this project will take place on December 20th, from noon-2pm, at the USC School of Cinematic Arts building.


Our Youtube channel can be found here
Watch the vNAB videos below



  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events