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ETC@USC Immersive Media Challenge

Sign up below to get information about the Immersive Media Challenge


The Entertainment Technology Center at USC invites students and recent grads to participate in an Immersive Media Challenge.
The ETC@USC is funded by the major Hollywood studios and Tech companies to help them recognize and prepare for “the ‘next‘ next new thing”.

Your challenge is to come up with a pitch for an engaging experience that should be buildable in 3-5 years.

  • Experiences should fit into one or more of these four broadly stated area; city play, for good, for fun, or for health.
  • Why judge submissions in the 3-5 year timeframe? If an idea can be realized in less than 3 years, it can probably be built now. This is not a hackathon, it is a ‘futurist’ challenge. Part of the judging criteria of submissions will be how well the submitter can describe how we get ‘from here to there’; what technology, infrastructure, story mechanic, standard, or feature needs to be developed? The best ideas will have at least one element that is conceptually new and unique.
  • The winning ideas will incorporate new and unique concepts that are not possible today, but that you anticipate will be possible within 3-5 years (we are looking for Tomorrowland, not Fantasyland).
  • Think like a futurist! Part of your pitch will be to describe what needs to happen to get ‘from here to there’ and why those assumptions are reasonable.

All participants will be connected to executives at ETC@USC sponsor companies who will help you refine your pitch.

  • This is an opportunity for you to casually interact with and network through working professionals.

The 3-5 best ideas will get funding and support to create a professional-quality pre-viz or ‘vertical slice’.

You are invited to attend the Fall 2019 Immersive Media Challenge kick-off Q&A event, with catered food, on Thursday, September 5th, at 6:00pm in the SCA Gallery, Spielberg Building, School of Cinematic Arts. At this event we will describe the format for submitting your ideas.

If you are interested in attending the kick-off, or would like to learn more about the Immersive Media Challenge but cannot attend, please sign up below.



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  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

DTS 5G:  Planning & Piloting First M&E Services 
December 10, 2019

ETC All Members Meeting
December 12, 2019

ETC Executive Board Meeting – Board Members Only
March 5, 2020

ETC All Members Meeting 
June 4, 2020

Industry Events

January 7-10, 2020
Las Vegas, NV

HPA Tech Retreat –
February 17-21, 2020
Rancho Mirage, CA

March 30 – April 2, 2020
Las Vegas, NV

NAB Show –
April 18-22, 2020
Las Vegas, NV

July 19-23, 2020
Washington, DC

IBC Conference & Exhibition – 
September 11-15, 2020
Amsterdam, Netherlands

SMPTE Technical Conference – 
October 19-22, 2020
Los Angeles, CA