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ICYMI: ETC Examines Realities of Multiverse at Digital Town Square

“Preparing for the Multiverse” was the subject of ETC@USC’s latest virtual Digital Town Square half-day event (February 16th, 1:30pm – 4:45pm). As the culture, art and commerce spaces rebalance to incorporate blended physical and virtual options, it is clearly important that we understand early on how changes will impact our business and creative endeavors. Making up the list of speakers were Eric Holdener, Founder & CEO, and Rachel Joy Victor, Director of Strategic Insight & User Experience at Kinestry, an Innovation Studio; Edward Saatchi, Founder of Fable Studio and Organizer of The Culture DAO; Krista Kim, Founder of the Techism movement, contemporary artist, and Mettaverse world builder; Caitlin Burns, Director of Story at Palm NFT Studio; and Catherine D Henry, SVP Growth: Metaverse & Innovation Strategy at Media.Monks.  Phil Lelyveld, Director of ETC’s Immersive Media Experience project moderated.  Our speakers spend their days thinking about how the emerging metaverses will impact creativity, business development and the fabric of society. We chose the word “multiverse” because we expect many metaverses to develop and compete — some designed top-down by multinational corporations and others developed bottom-up by DAO communities.  The program and recorded sessions are available at


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  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events


ETC Quarterly Board Meeting (closed meeting)
(March 6)

ETC Quarterly All Members Meeting (closed meeting)
(March 21)