News Stories

In a fascinating exclusive interview, Greg Passmore from Passmore Lab says why he thinks 3D will make people smarter and why it’s time to be optimistic about the future of 3D.

[3D Focus]

3D Focus: Outside the conferences and projected sales figures, could the 3D industry be accused of ignoring negative audience reaction?

Greg Passmore/Michael Williams: When people are excited about something, they often ignore negative reactions.  It takes time for everyone to settle down and collect enough data over time to get a consistent finding.  Many people I know who hated 3D last year, enjoy it in certain settings this year.  Time will tell.  …

3D Focus: Do you feel that 3D uptake will take longer to happen than you did a year ago?

Greg Passmore/Michael Williams: Faster than I thought a year ago for handhelds and slower than I thought a year ago for television.

3D Focus: Will 3D TV and gaming always battle against physiological issues? (Constant awareness that it is an illusion awareness, convergence/focus issues etc.)

Greg Passmore: Television is very imperfect.  Colours are wrong, dynamic range is too narrow and contrast is too hot.  What I see in nature is vastly more wonderful than what I can see on a TV screen.  Nevertheless, television has become an important storytelling machine and an occasional educator.

3D has a place in the television market.  It is imperfect, emerging and only a pale representation of the real world.  However, it is a representation, much like words on a page tell a story that each viewer takes away a different experience from.  I don’t see perfection in future 3D television, but I do think we will see specific problems addressed and handled the best they can be on a little movie box in the household.   …

Read the full interview here: http://www.3dfocus.co.uk/3d-news-2/people-watching-3d-will-be-smarter-people-passmorelab/6114

 

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