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“I think the 3D situation is kind of interesting at the moment because, after Avatar, it survived for a while as this premium experience with higher ticket prices.

“But I think the audiences have now come to realise there are bad movies that can be in 3D as well and, on top of that, you’re being charged an extra $5 to see a movie that was as bad as one you saw in 2D,” said Jackson, sitting alongside Spielberg at popular culture convention Comic-Con.

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Spielberg said he hoped filmmakers got so proficient with 3D that audiences eventually wouldn’t notice if a film was 3D or 2D so it became just another tool to help tell a story.

“Then maybe they can make the ticket prices comparable to a 2D movie and not charge such exorbitant prices just to gain entry into a 3D one, with the exception of Imax, where we are getting a premium experience in a premium environment,” Spielberg said.

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Read the full story here: http://www.nzherald.co.nz/movies/news/article.cfm?c_id=200&objectid=10740650