JVC (stand C4315) is previewing a prototype of a 2D/3D conversion box—that at a target price of only $10,000 will turns heads if it can do what JVC says it will do.

The demo shows a 2D image playing on a JVC 42-inch 2D monitor, sitting next to the same imagery in 3D after going through the conversion process, playing on a JVC 46-inch 3D monitor.

JVC is eyeing the postproduction industry and others as potential clients for this developing technology. While no release date is firm, a company spokesperson says it could be on the market at the end of the year if JVC identifies a demand.

JVC is also exhibiting several models of 3D monitors, including a 4K2K 56-inch, 32-inch and 46-inch.