We were delighted to work with Sky Sports last year to create some spectacular 3D footage of boxing matches.  (According to those who run televised sports, it was time well-spent:  “I think it [3D] is going to save the sport of boxing,” said David Hill, Chairman of Fox Sports, in an interview with the Wall Street Journal last November.)   We were even more delighted that Sky went the extra step and tested delivery of 3D HD content to more than 600,000 customers in the UK last fall.    Now we’re just tickled pink — or maybe Sky blue? — that Chris John’s, Sky’s Chief Engineer, has indicated that Sky is working to roll out a commercial 3D HD service through their set-top boxes, and that the broadcaster is actively seeking to build a content library in advance of the launch.  Indeed, Mr. Johns reinforces our point of view when it comes to the art of the possible, stating that there is now “the capability for homes to see 3D by year-end.”

At 3ality Digital, we’ve long maintained that once you view sports in 3D, it’s hard to go back to 2D, which is why we’ve worked to perfect our live digital 3D image-capture and transmission systems.  We’ve also ensured that this technology can be implemented in a modular fashion, so that it’s easily integrated into the standard broadcast trucks that are used at virtually every live event.  So, choose your favorite Olympic sport — or perhaps a favorite footie club — and get ready to enjoy the action in 3D from the comfort of that living room sofa.  Couch potatoes never had it so good.

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