News Stories

'Maturing' 3D market takes a back seat

[Broadcast Now (UK)]

3D seemed less prominent at BVE 2012, with fewer stereoscopic screens on display and manufacturers placing less emphasis on 3D cameras.

Framestore founder William Sargent said the sector was maturing.

“I think we’ve finished the hype stage, which is healthy,” Sargent said during his keynote speech in the 3D Revolution theatre. “3D is now a usual tool for film-makers.”

At the moment, the cost of combining CG and live action for hybrid stereoscopic productions is around 30%, Sargent said, but he expects the infrastructure on set to be broadly similar to 2D productions within two to three years.

By that time, “none of us will buy TVs that aren’t HD, 3D and internet enabled,” he said.

Sargent said that over the next few years, 70-80% of Framestore’s revenue would likely come from stereo scopic work – up from 50% now.

See the original post here: http://www.broadcastnow.co.uk/technology/maturing-3d-market-takes-a-back-seat/5038446.article

YOUTUBE CHANNELS

Our Youtube channel can be found here
Watch the vNAB videos below

SOUNDCLOUD TALKS

MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

AI Roundtable // Building “Safe” Agents Using Claude Code: A Quick Tutorial
(April 24, Members Only)


Quarterly Board Meeting
(June 4, Closed Meeting)


All Members Meeting
(June 18, Members Only)