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NBCUni Tests Your iCue

NBC Universal is handing out content on flash drives while shooting various programming at its CES booth, including Access Hollywood and CNBC Power Lunch.

Maria Bartiromo broadcasts from the NBCUni booth at CES

Comedian Jimmy Fallon is roaming the booth with a multi-cam backpack nicknamed the “Zilla.” The Manned Mobile Studio Halo (MMSH) – a COFDM microwave with on board switcher and 3 cameras – was unveiled by NBC Universal Field and Satellite Operations today. (You can see it in action on the NBCU CES blog.)

NBCU is also demoing its iCue web site, which combines student education with the company’s archival footage. Related is the iCue video trivia quiz game, found on Facebook.

Where to see it:

Central 12113

To advance technology and innovation within the entertainment industry
To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
To understand the impact of technology on the consumer experience and the creative process
To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
To provide insight about emerging consumer habits
To convene industry peer groups and partners to share knowledge and experience
To create an environment for testing and evaluation of proposed technology solutions
To help identify new business models for the entertainment industry
To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

NBCUni Tests Your iCue

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