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Nintendo, D'Works, 3Net pact for 3D fare

[Variety]

Clips, excerpts bolster 3DS game console offering

Nintendo is turning to Hollywood to help bolster the 3D content for its 3DS handheld gaming system.

The game maker has announced partnerships with DreamWorks Animation for a pair of timed-exclusive digital shorts as well as with 3net, the joint venture between Discovery, Sony and Imax. Content from both studios became available this morning.

DreamWorks is pairing with the company to provide two Halloween-themed shorts, one featuring the three little pigs from the ”Shrek” movies, the other featuring characters from ”Monsters vs. Aliens”. The videos will premier on 3DS and be exclusive to the platform for a limited time.

3net will offer excerpted versions of their programming, but nothing exclusive to the platform.

The deals represent another step by Nintendo to embrace non-gaming 3D content for the 3DS, which has struggled at retail since its March launch. (Nintendo has already cut the price of the handheld console , which lets viewers play games and watch video in stereoscopic 3D without the need for glasses – by $70 to stimulate the market.)  …

Read the full story here: http://www.variety.com/article/VR1118043899

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