[Excerpt]
In addition to film product seminars and marketing previews in the fall and spring, NATO of California/Nevada holds two to four such educational workshops, where additional topics have ranged from concessions to public relations to labor issues.
“With the influx of 3D screens across the board, major circuits as well as independents,” Moritz believed the timing for the Dolby visit to be perfect. He had already started discussions about the workshop when that infamous story hit in The Boston Globe about how “many theatres misuse 3D lenses to show 2D films, squandering brightness and color” (read here). “That cemented it” for Moritz. “I tested out all the members and they agreed this look at 3D would be perfect.”
In addition to 55 people in San Francisco representing some 20 companies, NATO and Dolby also hosted the event in Burbank for the convenience of the Southern California contingency of about the same size and make-up. “We have everybody from general managers of local theatres to district managers, chief technical staff and projectionists attend. In essence, anybody who has input into what is going on in the projection booth.”
…Bowling also walked attendees through his David Letterman-like “Top Ten Ways to Get 3D Right.” Living up to the company’s reputation as a technology leader and great supporter of our industry, Dolby made them one and all available in a handy guide and graciously agreed to share the handiwork with our readers as well. …
Read the full story, with illustrations and “Dolby Quick Guide to 3D Presentations” here: http://www.filmjournal.com/filmjournal/content_display/news-and-features/features/technology/e3idc33f756d0a70b6921d2467c99a221a5