News Stories

Pickup of Niagara Gazette story on 3DTV quoting Bryan

Such broadcasts include next month’s World Cup and a series of Yankees baseball games being telecast on YES Network via DirecTV. Having conducted tests on 3D viewing for the past 18 months, lab technician Bryan Gonzalez agrees with the magazine.

“I’m of the mindset that first-generation products are for people who are at the edge of consumer technology,” said Gonzalez, who runs the laboratories at the Entertainment Technology Center at the University of Southern California. “It really doesn’t hurt to wait.” The ETC is a branch of USC’s School of Cinematic Arts and was founded in 1993 in part by “Star Wars” creator George Lucas. The group’s goal is to educate consumers, businesspeople and industry leaders on the impact of new technology throughout the entertainment industry.

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MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

 

ETC Quarterly Board Meeting (closed meeting)
(March 6)


ETC Quarterly All Members Meeting (closed meeting)
(March 21)