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Premier League Contemplates Using 3D Technology To Replace 39th Game Concept

[Excerpt]

The principle is intriguing. Subscribers would most likely don headphones and settle down in front of their 3D, high‑definition flat screens on a Saturday to choose which fixture to watch. Selections will be made from drop‑down menus – whether they want to sit in the Shed End for Chelsea versus Wigan Athletic, or the Stretford End for Manchester United against Swansea City – and, once made, supporters would watch the game as if at the ground. Throw in surround sound and, presumably, some overpriced refreshments and the Premier League experience will be transported into viewers’ living rooms.

“There’s been a step-change from standard definition to high definition in terms of how people consume football,” said Scudamore. “3D is coming along and there have been all these new devices coming on to the scene. There’ll soon be a technological development that will allow people across the world to have a much richer type of experience in terms of watching and consuming football. Our efforts and energies are concentrated in that area, rather than they are in the old-fashioned and passé idea of flying around the world playing a 39th game. We’ll find a technological solution.

“There’s immersion technology being developed right now where you can sit down with headphones and a screen in front of you, and reproduce the feeling of being in a stadium. You can call in your mates to sit next to you and chat to them. If you turn your head one way you’re looking at the left-hand goal and the other way you’re looking at the right-hand goal. That’s in Beta testing now.

Read the full article here: http://www.guardian.co.uk/football/blog/2011/aug/02/immersion-technology-premier-league-tv?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+theguardian%2Ffootball%2Frss+%28Football%29

 

There is a related story here: http://www.epltalk.com/premier-league-contemplates-using-3d-technology-to-replace-39th-game-concept-33407

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