News Stories

Quixel: Large TVs Fuel Q4 Sales Increase

[Twice]

… Meanwhile, Quixel Research’s “Q4 2011 USA Large Area Display Report (LAD)”, which tracks shipments of televisions measuring 40 inches and larger or all types, showed a 69 percent unit shipment increase in the market segment from Q3 2011 to Q4 2011, and a full-year unit shipment increase of 6 percent from 2010. …

As for front projectors, Quixel reported a 62 percent increase in unit shipments from Q3 2011 to Q4 2011 and a 3 percent increase from the fourth quarter of 2010. …

“3D was a primary driver for the residential projection category, with this feature imbedded in almost 75 percent of the new projectors that shipped in Q4,” stated Pratt. “We did see a premium for the 3D feature, which kept HD 1080p 3D priced above $1,000. However, once consumers step to a projector over $1,500, the 3D feature is really minimum table stakes.”

The 3D price premium kept values higher quarter to quarter, and 3D model revenues were up 105 percent from Q3 2011 to Q4 2011. As expected, the 3D average selling price fell 40 percent due to the new lower-priced 3D products launched in the fourth quarter 2011. 

Overall, the home-theater and entertainment front-projector market posted a healthy 43 percent rise in revenues as the category topped $106 million in sales in Q4 2011, compared with sales of $74 million in Q3 2011. 

The volume increase in both HD 1080p and 3D projectors supported full-year factory revenue growth to $330 million in 2011, compared with $289 million in 2010, or an increase of 14 percent.

Quixel Research’s “Q4 2011 LCDTV Market Review,” “Q4 2011 USA Large Area Display Report (LAD)” and “USA Home Theater and Entertainment Front Projector Market Review for Q4 ’11” are available for purchase by contacting www.quixelresearch.com.

See the full story here: http://www.twice.com/article/480834-Quixel_Large_TVs_Fuel_Q4_Sales_Increase.php

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