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Reference Point

During Thursday’s panel on reference monitors, moderator Paul Chapman of Fotokem asked speakers to discuss HDR monitoring. “In our view as a post facility, that is scary as there are no standards,” Chapman said.
“The content creation community has got to decide whether to take control of the consumer viewing experience or let consumers do whatever they want to do,” warned Charles Poynton. “So far there has been virtually no contribution. … I would say get to work and think about that issue.”
Said Dolby’s Dave Schnuelle: “New cameras can capture enormous amounts of range, and the Academy is working on ACES to carry that range through the postproduction process. … We are working with the Academy on the Log ACES format/ACES HDR. We expect to show it at NAB.”

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MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

 

ETC Quarterly Board Meeting (closed meeting)
(March 6)


ETC Quarterly All Members Meeting (closed meeting)
(March 21)