Disney is being forward thinking by linking itself with Apple and by doing that can keep their market share, said Bryan Gonzalez, a technology specialist for the Entertainment Technology Center at USC. “The lowest hanging fruit is the iPhone,” Gonzalez said.
“To get the ball rolling they will want smart folks to come in,” Gonzalez said.
Gonzalez foresees a day when Disney will expand beyond just the Apple devices so as to make their content as ubiquitous as possible. “In the short term they may limit (themselves) to Apple because they are comfortable in that ecosystem,” Gonzalez said. “It makes good business sense to be available in the other spaces.”