[ZDNet]

As 3D-enabled televisions continue to fly off the shelves and into Australian homes, some broadcasters are still mulling the value of 3D terrestrial broadcasts, including the Seven Network’s group general manager of technical services, Trevor Bird, who finds the technology clumsy.

…

“Personally, I think 3D has to come quite a way until we get to [mass market consumption]. I’m an advocate of TV as a wallpaper; mum’s out there chopping up the veggies and dad’s out there bathing the cat or whatever, and they look up and watch the telly like wallpaper,” he told the packed room.

“They’re not going to just pick up the glasses and have a look and say ‘gee, look at that’, and then he has to go and get his glasses [just to watch it]. I think we need to get to a point where 3D is a lot less clumsy.”

…

Seven, Nine and SBS all submitted post-trial reports to the Australian Communications and Media Authority last year on how their 3D trials went and few 3D terrestrial broadcasts have been seen since.

See the full story here: http://www.zdnet.com.au/seven-exec-baulks-at-3d-broadcasts-339332306.htm