[The Australian]
BY the end of next year most TVs will have 3D capability but viewer use of the medium remains low.
What was a top of the market feature when 3D TV launched in Australia back in 2010, has fast become just another tick box on the spec list.
LG Australia marketing manager Tim Barnes says about 50 per cent of his company’s model range is 3D capable but expects just about all LG sets to have 3D by the end of next year.
Prices for 3D sets have come down dramatically this year after kicking off in 2010 at north of three thousand dollars. The list price of LG’s cheapest 42 inch 3D set is $1149 and a quick look at mass retailer websites reveals plenty of 3D sets selling well under $1000.
Mr Barnes said about a third of LG’s TV sales through 2011 were of 3D capable sets but conceded that owners still don’t spend a lot of their viewing time watching content in 3D. Current estimates put the 3D view rate at somewhere between 10 and 20 per cent.
Mr Barnes believes new 2D to 3D conversion technology arriving in the latest sets will help lift the viewing rate. Early 2D to 3D conversion was underwhelming and after the breakthrough 3D title Avatar there has been a dearth of quality material although many games these days employ 3D with varying success and both still and video 3D cameras have become available.
Read the original post here: http://www.theaustralian.com.au/australian-it/exec-tech/slow-uptake-for-3d-tv/story-e6frgazf-1226198468868