News Stories

Sony Adds 2D-to-3D Conversion to 3DTVs, Blu-ray Players

On its Bravia LCD HDTV line, Sony is highlighting its 3D-capable KDL-HX820 series with 1080p resolution; 46- and 55-inch models are available. This series uses Sony’s X-Reality PRO Engine, a two-chip digital processor.

In all, the 2011 Bravia line includes 16 new 3D-capable and 22 Internet-connected models.

New this year, Sony is incorporating 2D-to-3D technology in 3D models, though how these conversion features — appearing in a growing number of 3DTVs — would be utilized remains a question.

Bravia models include Internet connectivity, enabling access to movies, video and music services through the Bravia Internet Video platform.

Like the Bravia line, Sony’s new Blu-ray Disc player, the BDP-S780, can convert 2D content to 3D. The player also incorporates Sony’s IP content noise reduction technology and precision cinema HS upscaling technologies, aimed at improving SD and enhancing web quality video, while Sony’s Super Bit Mapping technology aims to smooth color reproduction. The player features built-in Wi-Fi wireless with Wi-Fi Protected Setup, as well as an Ethernet jack.

Sony is also demonstrating its Internet TV powered by Google TV that was introduced this past October (see related post about Sony’s Google TV).


Our Youtube channel can be found here
Watch the vNAB videos below



  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events


ETC Quarterly Board Meeting (closed meeting)
(June 2)

ETC Quarterly All Members Meeting (closed meeting)
(June 16)