New Contest Harnesses the Power of Social Media; Highlights the Impact of 3D on Consumers’ Lives for Preserving Personal Memories

[Press Release]

First there were 3D movies in theaters, then 3D TV in the home and 3D cameras. Now, for the first time, Sony is giving consumers a chance to have their most meaningful life event filmed in 3D through a social media-driven contest titled “Your Life in Sony 3D.” The grand prize: a 3D video of the winning idea – shot on Sony professional equipment and aired nationally on 3net, the 24/7 3D network recently launched by Sony, Discovery and Imax.

Unveiled May 9 on Sony Electronics’ Facebook page at www.facebook.com/sonyelectronics, “Your Life in Sony 3D” invites consumers to be active participants in the 3D phenomenon. Entrants can submit a short event description along with a personal photo in any of four categories: Sports & Recreation, Arts & Entertainment, Cause & Community or Life Milestones & Events. After the four-week submission and voting period, the five most voted-on ideas, plus an additional five ideas selected by producers at 3net and Sony, will be chosen. These 10 finalists will then be judged by an expert panel — Buzz Hays, Executive Stereoscopic 3D Producer for Sony’s 3D Technology Center in Los Angeles, and director Scott Stewart (“Priest”) — who will choose the contest winner.

“3D is delivering an entirely new type of entertainment experience that consumers want – whether it’s “Priest” on the big screen or the excitement of the World Cup on TV,” said Stuart Redsun, senior vice president, marketing communications, Sony Electronics. “Now, for the first time, consumers can be fully involved in the 3D process, and get to see their own stories told in 3D.”

“Our goal at 3net is to provide the most compelling and engaging in-home entertainment possible,” said Rod Riegel vice president, marketing and communications, 3net. “We believe that by integrating a unique, user-inspired component, we can demonstrate to consumers the kind of closest-to-real experience that only native 3D can deliver.”

In addition to local and national media exposure, the winner will also receive a hands-on tour of the 3D production truck used for the event, as well as an edited 3D video, a Sony 3D HDTV, 3D Blu-ray player, and 3D personal video cameras. The edited video of the event will air on the 3net channel as well as in Sony stores nationwide. A 2D version will also air on the Sony billboard in Times Square.

The “Your Life in 3D” contest will be promoted through a Facebook ad buy beginning May 13, a 3D promotional spot to air on 3net beginning May 13 as well as in 3D at Sony stores nationwide. A 2D version of the spot will appear on 3net.com and Sony Electronics YouTube channel.  Banner ads will also run on Crackle.com.

Visit www.Facebook.com/SonyElectronics for more details about this contest.

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