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Moving away from the talk of period dramas, Spielberg also had some comments about the status of 3D in film, and whether or not the technology has already run its course with audiences. Quite smartly, he notes that it will be the audience that decides which films they want to see in 3D, and he seems quite thankful for that:
“3D isn’t dead. Nooo. It’s just waiting for the right film to come along that will make an audience want to see it in 3D and not pay the lesser ticket price to see it in 2D. It’s always up to the audience. 3D is just another tool in our shed. It’s up to the audience to discriminate whether or not they think this or that is worth seeing in 3D. They decide Avatar’ is worth a few bucks more in 3D. They decide if ‘Cars 2’ is worth a few bucks less in 2D. Audiences made those choices – ‘Avatar’ in 3D, ‘Cars 2’ in 2D. And that’s the way it’s going to be from now on. Thank goodness the audience always has the final word. In the end, we are all working for them.”
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See the full story here: http://www.firstshowing.net/2011/steven-spielberg-dishes-details-on-lincoln-and-the-status-of-3d-film/