News Stories

Fujifilm To Launch 3D Cinema Ad (cross-media ad campaign for 3D camera))

11.19.2010

Fujifilm is set to launch a seven-figure 3D cinema ad campaign next month to promote its new 3D camera.

The ad will launch in the UK on December 3rd and will feature prior to screenings such as ‘The Voyage of the Dawn Treader’ and ‘Megamind’. The 30 second ad was created by Ogilvy Germany and launches in Europe today.

The ad is set to span several mediums, including small six sheet billboards in London and Birmingham shopping centres, large billboards in major UK cities as well as online, print and at cinemas.

According to Lucy Edwards, Marketing Manager for Fujifilm UK “The Fujifilm camera range is incredibly strong – featuring innovative, easy-to-use, technology at realistic prices, which is why we’re supporting the range with a comprehensive consumer campaign leading up to Christmas.”

source: http://www.bdrecruitment.com/news/news-article.php?id=696

3D Content Hidden in Avatar Collector’s Edition Blu-ray

11.19.2010

“not anaglyph features, but ‘real’ 3D” /

Inquisitive Blu-ray enthusiasts have found out that the Extended Collector’s Edition Blu-ray of Avatar exclusively features two 3D bonus features in the form of “Easter Eggs”: the movie trailer and a four-minute featurette titled Pandora Discovered, featuring 3D footage from the film, with narration by Sigourney Weaver as Dr. Grace Augustine.

To access those two features, insert Disc Three of the Blu-ray set. When the main menu appears, move the cursor to the far right and click right once again. At that moment, the 3D selections will be displayed on screen.

Note that these are not anaglyph features, but “real” 3D content created following the Blu-ray 3D specification, and requires a 3D Blu-ray compliant player, display and glasses.

As previously reported (see Blu-ray.com, October 28, the 3D Blu-ray of the full movie will be available exclusively to buyers of Panasonic 3D hardware.

by Juan Calonge

source: http://www.blu-ray.com/news/?id=5477

< PREVIOUS ARTICLES NEXT ARTICLES >

Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

Oops, something went wrong.