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The disruptor gets disrupted: how Apple is beating Nintendo at its own game

[Excerpt – Key Paragraphs]

EA CEO John Riccitiello recently told Industry Gamers that consoles represent just 40% of the market, down from 80% in 2000. The casual market that Nintendo fueled with the Wii has jumped ship to cheaper pastures.

Big publishers like EA are coming along for the ride. That NBA Jam game you can get for $0.99 on the iPhone and $4.99 on the iPad is exactly the same as the $39.99 console version (…and it’s one of those rare ports that plays beautifully without physical buttons). This probably sounds insane to someone who doesn’t realize that they’re completely different markets, or that there’s people like me who will buy the iPad version and the Xbox 360 version. …

According to the San Francisco Chronicle, investors are pushing for an embrace of mobile too. Nintendo’s share price jumped after JPMorgan Chase & Co. told its clients that Nintendo may start making games for non-Nintendo hardware in June, and fell again after an official rebuttal just hours later.  …

Read the full story here: http://www.gizmag.com/apple-ios-disrupts-nintendo-3ds/19490/

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