[HeroComplex]
If you tune in to the Super Bowl on Sunday you’ll see a parade of commercials for Hollywood’s upcoming heavy-hitter hopefuls (“The Hunger Games,” “The Avengers,” “G.I. Joe: Retaliation,” “John Carter”) but two even bigger box-office brand names — “Transformers” and “Star Wars” — will be selling something beyond the silver screen.
“Star Wars” is back in a Volkswagen ad (after last year’s super-popular tiny-tot Darth Vader spot) while the massive space robots from Michael Bay’s film franchise will be bringing their unique version of heavy-metal combat to a pre-game, 30-second ad for Transformers: The Ride 3-D, which opens in May at Universal Studios Hollywood. …
Read the full story here; http://herocomplex.latimes.com/2012/02/02/transformers-the-ride-3d-primed-for-super-bowl-spotlight/