News Stories

TV chiefs quietly mothball 3D plans (Australia)

[excerpt]

Free-to-air channels appear to have abandoned 3D technology even though thousands of Australians splashed out more than $361 million on 3D TVs following successful trials of the technology last year.

Broadcasting groups have confirmed 3D TV transmitters have now been removed from transmission towers in Australia’s capital cities.

The Australian Communications and Media Authority has also received no further applications for 3D TV trials, even though its transmission channel would remain available until December.

Fusion Strategy media analyst Steve Allen said the lack of action could relegate 3D TV technology to another passing “fad”, at least for the time being.

At present, 3D TV owners can watch 3D movies on Blu-ray discs and through pay-TV provider Foxtel.

Foxtel recently aired 3D footage of the X Games, but a spokesman confirmed it had no plans to broadcast the Rugby World Cup in 3D.  …

Read the full story here: http://www.couriermail.com.au/news/tv-chiefs-quietly-mothball-3d-plans/story-e6freon6-1226111905469

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