[The Hollywood Reporter]

The co-chairman of the Cameron | Pace Group says the world’s first “CPG Certified” 3D movie has already captured Hollywood studios’ attention, surpassing even the work CPG did for James Cameron’s “Avatar.” …

“From the critics through to the studios all the way through to the DPs, we’ve won a big battle with Hugo,” said Pace. “At a time when there’s been a lot of discussion about the 3D medium and is it good enough and does it enhance the storytelling, Hugo has paid off. People now realize what we’re doing and that the approach to what we’re doing is different. 3D is as good as it gets when it’s done this way. People are now coming to us asking how they can achieve what Hugo has with 3D.” …

Pace said one of the problems 3D films have faced is that filmmakers are trying to shape their work around 3D, rather than having the 3D shaped around what the artists and DPs want to accomplish. As a result, the 3D films that have been released since Avatar have been anywhere between 40 percent to 70 percent of where 3D could be, but Pace said Hugo shows 3D filmmaking at 100 percent capacity.

“The real challenge is reversing the tide of 3D going to effects instead of perspective,” said Pace. “Hugohelps us get it back on the right track. With all of our projects, the beauty is that we’re supporting the efforts of filmmakers rather than reinventing the process.”

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Read the full story here: http://www.hollywoodreporter.com/news/marrtin-scorsese-hugo-3d-james-cameron-avatar-275492