Posted by admin on July 28th, 2010
BURBANK, Calif., July 28, 2010 - Warner Home Video announces today that it has partnered with two major CE manufacturers, LG Electronics, Inc. and Sony Electronics Inc., to offer new Blu-ray 3D versions of IMAX® Under the Sea 3D, IMAX® Space Station 3Dand IMAX® Deep Sea 3D with the purchase of select Blu-ray 3D players, 3D TVs and 3D projectors.
Consumers in the U.S. and Canada who purchase an LG BX580 or BX585 3D Network Blu-ray Disc Player now through December 31, 2010 will be eligible to receive IMAX® Under the Sea 3D via mail-in coupon. Complete details on the offer are available on LGs website atLGusa.com/3Dpromo. Consumers in various territories in Europe, Asia, South America and Central America who purchase any LG Blu-ray 3D Player, Blu-ray 3D Home Theater, 3D Projector or 3D TV will be able to receive IMAX® Space Station 3D via mail-in coupon or inside the player box*.
Also beginning in July, consumers in North America and various territories in Europe, Asia, South America and Central America who purchase any Sony Blu-ray 3D player, 3D TV or set of 3D glasses will be eligible to receive IMAX® Deep Sea 3D via mail-in coupon.
We are thrilled to collaborate with LG and Sony in support of their Blu-ray 3D hardware launches while also seeding the market with a more diverse selection of Blu-ray 3D titles for consumers to enjoy, said Dorinda Marticorena, Senior Vice President, Worldwide Marketing and High Definition. IMAX is simply the best in 3D and these visually stunning titles are perfect for consumers who want to take full advantage of and show off their new Blu-ray 3D home theater systems.
BLU-RAY 3D : THE NEXT DIMENSION IN HOME ENTERTAINMENT
Blu-ray 3D is an extension of the Blu-ray Disc format that enables the home entertainment industry to bring the full high-definition 3D experience into the living room. Old anaglyph 3D technology used paper glasses with red and blue lenses which filtered out light to produce a low-quality 3D experience.
New stereoscopic 3D uses active technology, allowing every Blu-ray 3D player and movie to deliver full high-definition 1080p resolution to each eye. Active shutter 3D glasses (battery powered and either bundled with the 3D TV or sold separately) quickly block each eye in sequence to ensure that each eye only sees the corresponding image being displayed on the 3D TV set. This technology allows for a fully immersive, theater-quality 3D experience at home. Whats more, Blu-ray 3D players are backwards compatible, so viewers can still watch standard definition DVDs and 2D Blu-ray Discs without needing a separate player.