News Stories

Why 3D gives you headaches [Marty Banks' research]

[Excerpt]

… according to a new Journal of Visionstudy,…. Martin Banks, professor of optometry and vision science at the University of California, Berkeley.

Through a series of experiments on 24 adults, the research team observed the interaction between the viewing distance and the direction of the conflict, examining whether placing the content in front of or behind the screen affects viewer discomfort.

They found that with devices like mobile phones and desktop displays, which are from a short distance, stereo content that appeared in front of the screen was less comfortable than content placed behind.

Conversely, when viewing from a greater distance – such as in a movie theater – stereo content placed behind the screen — was less comfortable.

….

They also call for guidelines on what should be displayed, and where viewers should be positioned relative to the display.

Read the full story here: http://www.tgdaily.com/games-and-entertainment-features/57411-why-3d-gives-you-headaches

or here: http://news.cnet.com/8301-27083_3-20081616-247/stereo-3d-devices-can-be-such-a-headache-literally/

YOUTUBE CHANNELS

Our Youtube channel can be found here
Watch the vNAB videos below

SOUNDCLOUD TALKS

MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

 

ETC Quarterly Board Meeting (closed meeting)
(March 6)


ETC Quarterly All Members Meeting (closed meeting)
(March 21)