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WIBW pickup of CNNMoney story quoting David about paid online TV

“If consumers want high-quality content with a high-quality experience and high-quality service, there’s a place and a role for companies that have cables piped into your house,” said David Wertheimer, executive director of the Entertainment Technology Center at the University of Southern California.

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  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

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ETC Quarterly Board Meeting (closed meeting)
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ETC Quarterly All Members Meeting (closed meeting)
(March 21)