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ETC’s NAB Virtual Cloud Conference

The Entertainment Technology Center @ USC hosted the Virtual NAB Cloud Conference at YouTube Space LA in early MarchThis 3-day event, crafted to tell the stories of Cloud & M&E is posted to our YouTube(ETCenterVideos).

Topics covered include:

  • Keynote & Post in the cloud
  • Transport & Security
  • Workflows in the cloud including sports, VFX and 4K
  • Keynote, MAMs & DAMs
  • Hybrids, Ecosystems & ROI
  • Second Screen & OTT
  • Opensource Tools & Storage
  • Analytics & Big data

Keynotes include:

  • Faster, Better, Cheaper: Pick all Three!, Miles Ward, Google Head, Global Solutions
  • Digital Asset Management in the Cloud: Lessons Learned from Miramax, Denise Evans, VP
  • IT Open Source Framework for Deploying Data Science Models and Cloud Based Applications, Sio Noelle, Pivotal Principal Data Scientist

For full conference schedule Click Here

For Day 1 conference details and download Click Here

For Day 2 conference details and download Click Here

For Day 3 conference details and download Click Here


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NAB Virtual Cloud Conference Day 3

PresentationsEvents and DetailsOrganizationDesignationName
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Conference WelcomeETCProject Cloud Erik Weaver
OpenSource Tools
Click Here for VideoThe Cinema Content Creation Cloud - An introduction to the C4 framework

Abstract: C4 is a framework endorsed by the ETC and it’s member organizations for orchestrating connections between services, software and people for better digital production pipelines and to enable the future of production in the cloud.
Studio Pyxis/ETC Framework LeadCEO Joshua Kolden
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OpenStack meets TV Everywhere: Peanut Butter and Chocolate

Abstract: OpenStack is in the process of revolutionizing video delivery through virtualization, software defined networking and storage abstraction. OpenStack’s ability to rapidly deploy video ecosystems and dynamically scale them based on resource requirements is enabling service providers to offer new services faster, more robustly, and at lower cost. We’ll review TV Everywhere cloud deployment requirements and why the marriage of TV Everywhere and OpenStack is so compelling.
Imagine CommunicationsCTO, MVPDYuval Fisher
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An Introduction to Data Gravity

Abstract: You're probably familiar with the concept of data gravity, even if you’ve never heard the term before. The emerging term and its concept are becoming increasingly popular as file sizes continue to grow at exponential rates, and cloud storage popularity becomes mainstream. This session will introduce the concept of data gravity, the factors at play, and how file transfer will play a role in the future.
FileCatalystPresident & Co-FounderJohn Tkaczewski
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This Is Not Your Parent’s Storage: Transitioning to Cloud Object Storage

Abstract: While the benefits of cloud technology are undeniable—from improved business agility to economies of scale—concerns still exist around security and performance in multi-tenant environments versus dedicated private deployments. Multi-tenant environments introduce additional parties to the trust model and additional factors to the performance mix. This presentation covers the benefits of transitioning media workflows to the cloud and how to overcome obstacles related to security and performance using real world successes as examples.
Signiant CTOIan Hamilton
Big Data/Analytics
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On-Prem and the Cloud: Effective Big Data Solutions and Services for Content Owners

Abstract: Content owners have been dealing with the challenges of Big Data and Object Storage long before these terms were coined by skillful marketeers. Trends around file-based infrastructures and platforms, both on-prem and in the cloud, are hot discussion topics these days. Select purpose-built solutions and services are finally coming to maturity and are beginning to make technical and economic sense. Rather than just parking content for the long-term, these active environments leverage globally distributed, best-of-breed infrastructures to serve traditional as well OTT paths to consumers in an elastic fashion. This talk will highlight trends in storage and infrastructures dynamically serving these demanding environments.
Oracle/Front Porch DigitalCTO/FPDBrian Campanotti
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Big Data/DIG: Domain-Specific Insight Graphs

Abstract: Domain-specific Insight Graph (DIG) is a technology that harvests and harmonizes millions of Web pages to extract key elements of knowledge (e.g., entities and relations). It integrates corporate databases with the extracted data across sources and modalities encoding implicit and purposefully obfuscated relationships. It offers a faceted content search interface and visualizations to support analysis.
ISI/USCProject LeaderPedro Szekely
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Open Source Framework for Deploying Data Science Models and Cloud Based Applications

Abstract: Next generation applications address more sophisticated questions that go beyond 'What happened?' by using Machine Learning/Statistical modelling to answer 'Why?' and 'What will happen next? Data insights can be easily deployed and rapidly delivered to the decision makers via cloud based applications. This framework focuses on technologies available for the entire data workflow from ingestion and modeling to cloud deployment; Hadoop, MADlib, Python, R, CloudFoundry, etc. This presentation will also include examples of how this framework and innovative Data Science techniques have been applied across diverse business units within Media, including pricing analyses for ad optimization and predicting viewership.
Pivotal Principal Data ScientistNoelle Sio, Srivatsan Ramanujam, Jarrod Vawdrey
Event CanceledUsing Media-Analytics to Engage Content Consumers as Collaborative Partners

Abstract: The talk will cover: Rapid changes in the market with content consumers and competitors are driving media and entertainment industry transformation. The ability to understand the sources of change and respond quickly to them are critical to success. New real-time approaches to engaging consumers in a dialogue and tracking competitor moves are required. Technology advances today allows content creators and distributors to take a cost-effective integrated approach.
HPSector Leader Mike Carrier

Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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