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NAB Virtual Cloud Conference Day 1

Presentations Events and DetailsOrganizationDesignation Name
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Conference WelcomeETCProject Cloud Erik Weaver
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Keynote: Faster, Better, Cheaper: Pick all Three!

Abstract: Pre-viz? Rendering? Post-processing? Transcoding? Media Archival? Online Distribution? On-Demand Playback? Today making a movie sounds a lot more like a development project for geeks than artwork for the silver screen.
GoogleGlobal Head, SolutionsMiles Ward
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It’s All “Production” Now

Abstract: A discussion on blurring the lines between Production and Post, creating a bi-coastal cloud workflow for an unscripted multi-camera television series. From file-based ingest, dailies / proxy trans-coding and cross country data-movement from set to post. Leveraging “off the shelf” technology in innovative ways, including uplink bandwidth aggregation, multi-format transcoding, point to point WAN data sync, hosted network storage, Avid Media Composer, Avid Unity ISIS, you name it- all to enable post to being prepping within hours of shooting.
Hula PostCTOJoshua Rizzo
Click Here for VideoAcquiring the production brain trust and the many assets created and placing them in the cloud

Abstract: Film production is equal to a busy hot kitchen with no true order of operations other than we will figure it out in post. Being able to capture the many moving parts onset into a central location such as the cloud will help the post team recreate what happened on the day to solve post problems and save time and at the same time giving the post team the needed materials and metadata in real time.
JoustCTOCraig Mumma
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Distributed high-quality image manipulation and review in a virtual collaborative environment

Abstract: Taking advantage of centralized processing and storage, new dispersed workflows are now possible. Colorfront's cloud initiative enables virtual world wide collaboration for high end motion picture and television production.
ColorfrontCTOBill Feightner
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Redefining the Complete Content Production and Management Model

Abstract: Panelists will discuss the gains realized through integration of the file system with new types of storage, including object-based storage optimized for media, and explain how better use of the cloud for media-centric workflows is supporting more fluid and efficient on-premises and globally dispersed production environments.
QuantumVP M&EAlex Grossman
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On-Demand Production Infrastructure delivered Just In Time

Abstract: Today's productions increasingly demand the rapid provisioning and integration of core resources in order to support increasingly complex workflows across multiple partners. The integration of Workflow software to Infrastructure as a Service (IaaS) pools for compute, storage, and network is finally within reach with the advent of provisioning technologies like Software Defined Networking, API Abstraction, Orchestration and Transformation, and Network Function Virtualization (NFV). This track will discuss the evolution of the IaaS marketplace and the new business models that are cropping up as a result.
EquinixGlobal Solutions ArchitectShane Guthrie
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Global Media Exchange: Work of the ETC

Abstract: The network is critical as file sizes increase. We will talk about how the ETC Transport work stream is working to simplify networking, and create a Global Media Exchange. The effort includes ondemand SDN and contracts that are OPEX (on demand) as opposed to locked in long term agreements.
DolbyLead ETC Transport workstreamChristine Thomas
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Driving rapid production workflows in a virtual cloud environment that puts security first for high value productions.

Abstract: While Silicon Valley start ups have been leveraging the virtual capabilities of the cloud for years, film and TV productions (essentially start ups that launch a single product and disband) are finding adoption harder because of workflow challenges presented by their "big data” video product and recent security incidents in the industry have only made it harder. But there is a way forward...
SohonetExecutive Director / ChairmanChuck Parker
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Hackers, Attack Anatomy & Security Trends

Abstract: Presented by the elite organization of white hat hackers most widely known for being first to break the iPhoneand the only security consulting firm engaged in the security team of USC’s Project Cloud initiative, this session will analyze the anatomies of real world attacks against high profile systems. It will extract lessons from these attack anatomies to provide a framework to account for these modern attackers, articulate context to the Media & Entertainment industry, and supply attendees with key takeaways, including immediately actionable guidance.
ISEExecutive PartnerTed Harrington
Work Flows VFX
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VFX in the Cloud

Abstract: You've heard that the cloud offers amazing scalability and can compliment your existing render farm. Come see our approaches to leveraging the cloud's burst capacity to maximize artist productivity. Learn how others have succeeded in making the cloud part of their competitive advantage.
GoogleCloud Solutions ArchitectJeff Kember
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Pop Up Render Farm

Abstract: The logistics of rendering in a VFX environment can be incredibly complex; add cloud-based cores into the mix and they become even more complex. Different render applications, simulation tools, assets and dependencies are driven by unique workflows tailored to the needs of the client; the artist; and the job at hand. Key to making cloud rendering successful, is to bring that incredibly scalable resource to a facility's unique and local pipeline. Learn how studios can seamlessly merge public cloud resources such as Google, Amazon, Azure, Rackspace and others to their internal farms, adding thousands of cores as if they were inside the studio, giving facilities the flexibility to work the way that suits them best.
Thinkbox SoftwareCEOChris Bond
Work Flows Sports
Click Here for VideoPowering Live Events at Scale with Cloud and Next Generation Sports Network

Abstract: Together with the premier features of Azure Media Services - notable live transcoding, CDN integration, telemetry, and a new suite of partners in the OVP and technology spaces – Azure Media Services are bringing scalable, reliable, and cost-effective premiere sports events to fans worldwide.
Microsoft/AzurePrincipal Program ManagerMartin Wahl
Click Here for VideoStreaming HD sports video content to second screens through the cloud

Abstract: As consumer demand for more content and coverage of sporting events continues to rise. By unleashing the power and scale of cloud video processing, sports broadcasters and content delivery networks can broadcast live events in radically new ways.
IBM/Aspera CEOMichelle Munson
Workflows 4K
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4K Media Workflows on AWS

Abstract: 4K video is fast setting the minimum bar for content capture, be it consumer, prosumer, professional, episodic or theatrical. This in turn is leading to more demanding infrastructure requirements for media production, management and distribution. Consumers now have a variety of viewing devices and expect an optimal viewing experience for all of them, regardless of screen size or bandwidth availability. Media companies need to deliver on that consumer expectation while at the same time optimizing for costs. They need to produce content for the highest quality viewing experience, but have the ability to deliver to a wide variety of quality levels. They need an infrastructure that scales automatically and just works, whether it is a full 4K production workflow, subsequent archive and content management, or a multi-device streaming. In addition to discussing the way in which an agile cloud infrastructure can meet the demands of a 4K workflow, this session will cover cutting edge technologies like remote application visualization and server-less workflow automation that can greatly help today's media companies in the race to serve their gadget savvy consumer.
AWSPrinciple Solutions ArchitectUsman Shakeel


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ETC Events

Digital Town Square
Ripple Effect (Part II): Virtual Production
January 20, 2021 videos are now available here.

Also check out ETC’s latest r&d film project, RIPPLE EFFECT