News Stories

Two International Posters for PIRANHA 3DD

2.21.2012

[Collider]

There had been some concern that Piranha 3DD, the sequel to the surprise hit Piranha 3D, wouldn’t be coming to theaters.  Last month, director John Gulager said there was no need for concern, and that 3D boobs and angry fish were headed our way this year.  Now, two international posters have gone online and they don’t look too bad.  I would think that including “Double the D’s” in the tagline would mean focusing more on the breasts than the piranhas, but the posters are the other way around.  I guess market research shows that fish are a better selling point than boobs.  Market research is never wrong.

See the full story here: http://collider.com/piranha-3dd-posters/146867/

TCL Became the Exclusive Partner of CCTV 3D Channel

2.21.2012

[Press Release]

TCL Multimedia Technology Holdings Limited (“TCL Multimedia” or “the Group”, HKSE stock code: 01070) is pleased to announce that TCL has signed an official agreement with CCTV to become its exclusive 3D Channel partner. The two parties are expected to have deep comprehensive cooperation across the entire 3D field and to stimulate the rapid growth of China’s 3D industry as well as the popularity of 3D Channel and 3D Cloud TV while bringing consumers better and quicker brand-new 3D experiences.

TCL’s cooperation with CCTV features three main aspects. In terms of products and technology, the two parties will work together closely to develop technologies such as 3D displays in efforts to improve the visual effects of the 3D Channel. In terms of content, TCL will provide 3D content to CCTV such as the 2012 CBA All-star Game, which will be shot by TCL with 3D technology and is expected to be broadcast on the CCTV 3D Channel afterwards. In terms of joint promotion, TCL’s sales terminals will become the best promotion and broadcast channels for the CCTV 3D Channel, which will speed up the popularity of the 3D Channel and 3D TVs in the PRC Market.

TCL Multimedia has long been engaged in developing 3D technology and is the leader in the 3D cloud TV industry. As early as 2007, TCL was the first to establish a strong 3D R&D team and became the chairing company of the China 3D Industry Association to take the lead in establishing testing criteria for the image quality of 3D TVs in China. TCL was also the first in the world to have three 3D products in the market at the same time, namely, its naked eye, polarized light and shutter products, giving the Group full coverage of the 3D field. Furthermore, it was the first to launch naked-eye 3D TVs for commercial use and the first to carry out 3D recording and broadcast such as for the 2011 Guangzhou Asian Games. In 2011, TCL became the only joint international promotion partner in the global TV industry for the 3D version of “Transformers III”. Its 3D technology was highly praised by Paramount. Recently, TCL became CCTV’s exclusive partner in providing 3D cloud TVs and technical support for the first CCTV Chinese New Year online gala.

The launch of the 3D Channel has boosted demand for 3D TVs in the PRC Market. According to statistics from China Market Monitor Co. Ltd., there is an expected demand for a total of 43 million LCD TV sets in the PRC Market in 2012, with sales volume of 3D TVs estimated to reach approximately 20 million sets, accounting for nearly 50% of the market total.

Mr. Zhao Zhongyao, Chief Executive Officer of TCL Multimedia said, “Our collaboration with CCTV fully demonstrates TCL’s leading position in 3D TV products and technologies. Looking ahead, we will continue to seize the opportunities presented by the growing demand for 3D TV in the PRC Market and to further boost our market share and the proportion of our high-end products.”

Please click the link for the photo: http://ftp.hillandknowlton.com.hk//TCL/TCLMultimedia.rar

About TCL Multimedia

TCL Multimedia Technology Holdings Limited is one of the largest TV manufacturers globally, with products sold all over the world. Headquartered in China, TCL Multimedia operates its manufacturing plants and R&D centres across all major continents. The Group’s largest shareholder is TCL Corporation.

See the original press release here: http://www.prnasia.com/story/57179-0.shtml

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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