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Adult Industry hopes to get more from 3D than HD

[by Marc Chacksfield, TechRadar]

The adult entertainment industry was one of the first to embrace 3D but there is still some hesitation that the technology will be a flop.

This is according to Gregory Dorcel, CEO of Dorcel3D, a French-based production company that specialises in creating 3D adult content, and one of the first companies in the world to offer this content as a 3D VOD service.

Speaking at the 3DTV World Forum, and also sponsoring the two-day event, Dorcel said about 3D: “The adult industry did not succeed in monetising HD, so we have a huge challenge with 3D.”

“The most important thing for us is not to do the same mistakes we did on the HD side.”

One of the ways, explained Dorcel, to make sure 3D is a success is to have enough content to satisfy demand, something he believes hasn’t happened yet.

“The industry needs to have more and more content to attract the consumer. At the moment we feel that the content is much too low.

“We are one of the biggest 3D producers in the world and we have a medium sized company dedicated to adult content – but there needs to be more people using 3D.

If this doesn’t happen, we are afraid that we face a flop again with 3D.”

More immersive

Regardless of his worry about the lack of content, Dorcel is adamant that 3D and the adult industry are well suited and it’s because the technology can bring a more immersive viewing experience. The 3D Dorcel is creating, however, is not the same as you will see in cinemas – for 3D to work in the adult movie business it needs to be more in your face, so a 2D to 3D conversion just wouldn’t work.

“As you can expect, a 3D image coming out of the screen is great for the viewer. So we need to have the wow effect for 3D, and you don’t get this with 2D to 3D conversion.

“Having 3D that offers just a background effect is not an attractive enough concept for the public to pay for.

“We are treating 3D as a new type of entertainment. For us 3D content should not be made the same way as 3D. It should be directed and produced with 3D in the mind, this is why we have set up a dedicated team for 3D.”

As the 3D effect is so powerful in Dorcel3D’s productions, the run time of the content has been significantly reduced so as to not give the viewer eye strain.

“All the programs have a duration of 15 minutes to 30 minutes each,” explained Dorcel.

“This is for comfort. For regular 3D content, the maximum exposure should be around 100 minutes. For images that come further out of the screen, this needs to be limited to around 30 minutes.”

With an investment of 1.4 million Euros in a 3D adult content production arm, Dorcel will be hoping that more use the technology in the porn world – as this isn’t exactly an industry that embraces premature endings.

See the original post here: http://www.techradar.com/news/television/adult-industry-afraid-of-a-3d-flop–956682

World War 3D… Long before Avatar, 3D technology was being used by the British military, now a new documentary reveals how it thwarted Hitler’s plans

 

[by NIGEL JONES, Daily Mail]

It may be the cinema fashion of the moment, but 3D technology is almost as old as photography itself – and, as a new documentary reveals, it was used by British boffins in World War II to foil a Nazi plan to flatten our cities with a barrage of rockets.

The BBC film, Operation Crossbow, highlights for the first time the work of a secret team who used special 3D machines to make sense of millions of aerial photos taken from the skies of Nazi-occupied Europe.

‘We were risking our lives to take those pictures,’ says pilot James Byrne, who flew a Spitfire armed only with cameras over German cities, ‘But we trusted the backroom boys and girls to interpret the photos and show what the Germans were doing.’ And what the Germans were doing was rocket science – developing a deadly array of advanced missiles known as ‘V’ (for ‘vengeance’) weapons.

They planned to bombard London and other British cities with them and turn their looming defeat into a last-ditch Nazi victory. The V1 was a flying bomb, nicknamed the Doodlebug, designed to suddenly cut its engine and drop on a random target. The second, even deadlier Nazi secret weapon, the V2, was developed by super-scientist Wernher von Braun, who used the same technology after the war to mastermind the US Apollo programme.

The V2 was the world’s first space rocket, and it shot straight up into the stratosphere then plunged down on its target without warning, causing huge devastation and panic. More than 10,000 V1s were fired during the war, causing 24,000 casualties; and 1,400 V2s were launched, killing nearly 3,000 people – the same number who died on 9/11.

‘In today’s language they were weapons of mass destruction,’ says Geoffrey Stone, a member of the extraordinary team recruited to counter the deadly threat. The team, called the Photographic Reconnaissance Unit, was an eccentric mix of Oxbridge dons, enthusiastic hobbyists and WAAFS – young female volunteers keen to do their bit to help win the war.

‘We came from all walks of life,’ recalls Elizabeth Hick, now a spry 88-yearold but then 20-year-old Section Leader Elizabeth Johnston-Smith. ‘There were botanists, geologists, architects, mathematicians. I was an artist who had studied drawing at the Royal Academy and won medals, so I had a good eye. That was why I was recruited.’

The team lived and worked at Danesfield House in Buckinghamshire, which was requisitioned by the Government and renamed RAF Medmenham. They analysed millions of aerial photos of Nazi-occupied Europe taken by aircraft fitted with special cameras. Their job was to measure the effects of Allied bombing and look for concealed enemy bases.

‘Nothing moved in Europe without us noticing it,’ boasts James Byrne. ‘We flew at 30,000ft but we could spot a man on a bike in a street.’ Interpreting the pictures was down to the skills of the men and women at RAF Medmenham. ‘We soon learned to tell the difference between houses and factories,’ says Elizabeth Hicks.

One day a spy plane photographed some mysterious circular structures at a remote spot on Germany’s Baltic coast called Peenemunde. At first these were not seen for what they were – the first V2 rocket silos – and were initially misidentified as a sewage works. This is where 3D came in (a technology that, as newly found film footage will show in a Sky TV documentary later this month, the Nazis were also experimenting with).

Thanks to two special 3D devices called Vildt machines, the Medmenham team were finally able to see what was really going on at the mysterious Peenemunde site. As Stone explains, the machines had special lenses that converted ordinary photographs into lifelike 3D images. ‘They showed the shadows cast by the 14ft-tall rockets. It finally dawned on us what they were.’

Churchill lost no time in ordering a devastating bombing raid on the rockets’ home. Another puzzle was solved by 3D when the team identified strange ski-shaped bunkers across northern France – the V1 launch ramps. A massive wave of bombing attacks, Operation Crossbow, knocked out many of the sites.

‘The damage done by the V1s and V2s they did manage to fire was bad enough,’ says Stone, ‘But if they’d launched the 2,000 a day they’d planned, D-Day would have been wrecked and the war might have been lost.’ As Elizabeth Hicks puts it, ‘For us, it was a good war.’

Operation Crossbow, BBC2, tomorrow, 9pm. WWII In 3D is on Sky3D, 26 May.

See the original post here: http://www.dailymail.co.uk/femail/article-1386304/World-War-3D–Long-Avatar-3D-technology-used-British-military-new-documentary-reveals-thwarted-Hitler-s-plans.html?ito=feeds-newsxml

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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