News Stories

3D French Open and Grand Slam Tennis

5.17.2011

[from Cynopsis Sports email]

On the Air

ESPN and Tennis Channel have unveiled their plans for this year’s French Open, which will include a 3D weekend event. On ESPN, the channel will hit Roland Garros in Paris with more than 56 hours of HD coverage on ESPN2 HD beginning on Sunday, May 22. ESPN3.com will showcase nearly 350 hours of action, and ESPN Deportes has slated 18 hours of programming around the event. 

Meanwhile, Tennis Channel will bring the Grand Slam event to American televisions in 3D for the first time on Memorial Day weekend. With partners AT&T U-verse, Comcast and DIRECTV, the channel will televise all matches from center court in 3-D from May 28-30. Overall, Tennis Channel will bring more than 75 hours of live or first-run matches to viewers, with another dozen hours of men’s and women’s semifinal same-day encores.

THX to Discuss the 3D Ecosystem at the 3DTV World Forum

5.16.2011

[PR Newswire]

– Senior Vice President Rick Dean to Provide Insight and Expertise on 3D Technology and the Rapidly Growing Industry

THX Ltd. today announced Senior Vice President Rick Dean’s participation in the 3DTV World Forum, the first worldwide conference addressing every aspect of 3D technology and its relevance across the whole value chain.

    
    WHAT:  THX SVP and Chairman of the 3D@Home Consortium, Rick Dean,
           will participate in a panel discussion on "Determining
           Effective 3D Standards to Move the Market On." This panel
           on Tuesday will discuss the debate on whether 3DTV should
           be standardized and how to realistically implement the
           standards. It will also touch on the issues around 3DTV
           viewing safety and if they can be resolved.

           Dean will also be presenting on the "Key roles in the 3D
           Ecosystem-from content to consumers" at the Analyst
           Briefing Breakfast on Wednesday. This briefing format will
           allow delegates an informal chance to learn about a
           selection of 3D-related subjects in greater detail and ask
           their questions directly to the experts.

    WHO:   Rick Dean, SVP of THX and Chairman of the 3D@Home
           Consortium, will be participating on a panel with:
            -- Stuart Lipoff, Chairman of the Consumer Electronics
               Society Standards Committee, IEEE
            -- Simon Gauntlett, Technology Director, Digital TV Group
            -- Nick Shepherd, Co-Founder, HDMI

    WHEN:  Panel Discussion: Determining Effective 3D Standards to Move
           the Market On -Tuesday, May 17, 2011 at 11:55 a.m.(BST)

           Analyst Briefing Breakfast: 'Key roles in the 3D Ecosystem-
           from content to consumers' - Wednesday, May 18, 2011 at
           8:00 a.m. (BST)

    WHERE: Thistle Marble Arch:
           55 Bryanston Street
           London W1H 7EH, United Kingdom

    WHY:   3DTV is an exciting technology development capturing the
           imagination of consumers and industry professionals alike.
           However, there are a lot of issues which need to be
           discussed and evaluated to unleash its full potential and
           enable it to become as commercially successful as possible.

 

See the original post here: http://www.prnewswire.co.uk/cgi/news/release?id=321010

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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