News Stories

AV Concepts Breaks Industry Record for 3D Holographic Projection

5.16.2011

[Philip Lelyveld comment: See explanatory video at bottom]

[Press Release]

AV Concepts ( www.avconcepts.com ) is helping high profile Corporate VIP’s get an eyeful by installing the largest 3D holographic projection in history. On a surface spanning nearly 2,000 square feet, guests were taken into the 3D holographic experience, while VIP’s interacted with 3D holographic presentations in a live event. No 3D glasses were necessary.

In preparation for this record breaking installation, AV Concepts constructed a test rig inside the San Diego Convention Center. Joe Russo, Director of Technology, explained, “The unique nature of this particular rig structure required several engineering revisions to support the incredible 100 foot wide stage. Working with truss and rigging design engineers, the proper system was developed to accommodate the massive frame needed to support the holographic screen.” ( http://www.avconcepts.com/about/press/breaks-holographic-record )

AV Conceptswas selected byone of the world’s largest and most prestigious production companies as both a technical and creative partner for this highly complex event.To create oneof the most exciting pre-scriptedmoments, AV Concepts produced anon-site high-definitionvideoshootwith VIPexecutiveswhowerefilmed and converted into hologramsforalive,on-stage interaction with the CEO during his presentation.

President of AV Concepts, Nick Smith stated, “This record breaking installation, speaks volumes to what AV Concepts delivers every day, and that’s to be the leader in implementing the most innovative technology, while also providing our clients with the best quality of service. Our ability to provide cutting edge technology and solutions help our clients better connect with their respective audience, creating memorable experiences.”

For a flawless visual presentation, AV Concepts used 14 Christie HD18 projectors, controlled by 4 Christie Vista Spyder systems. Additionally, AV Concepts’ new 4-camera high definition camera package was used with two additional robotic cameras for specialty pick up shots.

One of the world’s most advanced technology demonstration theaters is located within AV Concepts’ San Diego Office to support Musion 3D holographic consultation, development, and live demonstrations, in addition to virtual 3D Scenery and projection mapping applications.

About AV Concepts

AV Concepts is a national, full-service supplier of audio-visual, staging and technical support for meetings, conventions and trade shows. The company provides the latest in video, audio, and lighting for corporate, convention, staging, and 3D holographic events. AV Concepts is known in the industry for its exceptional level of innovation, customer satisfaction and confidence. AV Concepts was honored as one of Inc. 500’s “Top Privately Owned Companies”. Founded in 1987, with 23 years of industry success, AV Concepts employs over 100 employees producing over 500 events annually throughout North America and abroad.

See the original post here;  http://www.vision-systems.com/news/2011/05/1418291275/av-concepts-breaks-industry-record-for-3d-holographic-projection.html

 

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3D Holographic Projection by AV Concepts

(http://www.avconcepts.com/ )

 

Musion Eyeliner is a unique high-definition video holographic projection system allowing spectacular freeform 3D hologram effects to be projected within a live stage setting using Peppers Ghost illusion. Eyeliner produces high resolution images that make them unmistakably real, which is what happened when Gorillaz & Madonna performed the opening number at the European MTV Awards. Musion Eyeliner is a specially developed foil that reflects images from a high-definition video projector, making it possible to show virtual images of variable sizes and distinct clarity.

See this original webpage here: http://www.avconcepts.com/interactive-technology/3d-holographic-projection

French Open – French Open on Eurosport in 3D

5.16.2011

[by EuroSport]

Eurosport’s 3D coverage of the 2011 French Open will be broadcast live to millions for the first time in the UK.

Virgin Media will showcase Eurosport’s live and exclusive programming from centre court at this year’s tournament through a dedicated 3D channel feed.

With Rafael Nadal defending his title against other top seeds Andy Murray, Novak Djokovicand Roger Federer and in-form Caroline Wozniacki challenging returning championFrancesca Schiavone, Virgin Media customers will be able to enjoy every big forehand, backhand, volley and smash from the centre court at Roland Garros, Paris, in glorious 3D.

The tournament opens on Sunday May 22 and concludes on Sunday June 5. Tennis fans wanting to relive the action will also be able to watch top matches on Virgin Media’s ground-breaking 3D on demand service.

Jean Thierry Augustin, Eurosport’s managing director for distribution, rights acquisition and development, said: “This agreement with Virgin Media will enable UK sports fans to experience Grand Slam tennis as never before.

“The iconic clay courts of Roland Garros are the perfect stage to demonstrate the progress being made in 3D sports broadcasting.

“It will be the first time an entire Grand Slam event has been accessible in 3D to viewers at home from the opening day to the final and it reinforces Eurosport’s commitment to innovation and new technology.”

See the original post here:  http://uk.eurosport.yahoo.com/16052011/58/french-open-french-open-eurosport-3d.html

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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