News Stories

Broadcasters Weigh In On 3D

The broadcasters panel at the HPA Tech Retreat started with updates from representatives from various organizations, which discussed their use of the spectrum for multicasting, Mobile TV and other alternative delivery platforms.

But with no mention of the stereo format, an audience member finally asked the question: “What about 3D?”

Thomas Bause of NBC Uni said that he agreed with David Woods’ earlier presentation “Are You Guys Nuts?,” which suggested that there is still a lot to investigate. Bause added that NBC Uni has not yet determined its 3D strategy.

Fox exec Richard Friedel commented on production, saying that Fox will produce the All-Star Game in 3D this year.

CBS’ Bob Siedel suggested that delivery standards are an issue. He added that CBS is testing the waters, contributing 2D content that will be converted to 3D for DirecTV’s stereo offering.

Jerry Butler reported that PBS is “having some preliminary conversations about 3D. … We want to look into the side effects on viewers.”

YOUTUBE CHANNELS

Our Youtube channel can be found here
Watch the vNAB videos below

SOUNDCLOUD TALKS

MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

 

ETC Quarterly Board Meeting (closed meeting)
(March 6)


ETC Quarterly All Members Meeting (closed meeting)
(March 21)