News Stories

Dolby Presents 3D Demo

Dolby is showing a technology preview of an encoding and real-time decoding system for frame compatible Full HD 3D. The Dolby system is being developed to use 7.5 Mbps, and is aimed at low bit rate applications such as cable, satellite and online.

Dolby is thinking about a migration path, noting that this would work with current H. 264 set top boxes at half res, then could be upgraded at a later date for Full HD.

The Dolby system uses AVC, and it was suggested that for terrestrial broadcasting, it could be put into an MPEG2 transport stream and then would need a suitable decoder.

The HPA demonstration showed 1920×1080 24fps content.

YOUTUBE CHANNELS

Our Youtube channel can be found here
Watch the vNAB videos below

SOUNDCLOUD TALKS

MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

 

ETC Quarterly Board Meeting (closed meeting)
(March 6)


ETC Quarterly All Members Meeting (closed meeting)
(March 21)