One hundred and four business people with direct involvement in Virtual Reality attended The Business of VR workshop co-produced by the Entertainment Technology Center at USC and the Advanced Imaging Society.
Over the course of the afternoon the attendees heard seven 10-minute presentations, participated in one of four moderated discussion groups, and had the opportunity to experience seven VR demos while networking. The event was held at the Skirball Center, Los Angeles, on November 17, 2015.
The program provided attendees with perspective, discussion and experiences beginning with seven 10-minute presentations from the following speakers :
- Jeffrey Greller, Digital Agent with a Focus on VR at WME|IMG
- Seth Shapiro, Principal, New Amsterdam Media, Adjunct Prof., USC School of Cinematic Arts, and Governor, Interactive Media Peer Group, the Television Academy
- Brian Furano, Director of River Studios, Venture Advisor for VR focused Rothenberg Ventures
- Eunice Shin, Director, Manatt Digital Media; Anthony Borquez, Founder and CEO of Grab Games
- Clifton Dawson, CEO, Greenlight VR, a VR-focused market research company
- Schuyler Moore, Partner, Stroock & Stroock & Lavan.
While the majority of the presentations focused on content and platforms, Moore delivered a provocative array of potential legal issues that few in the audience had heretofore considered.
Following the meeting, VR and AR Initiative Leader Phil Lelyveld published a comprehensive summary of the presentations and group discussions that explored location-based entertainment, platforms and money, content and money, and big picture strategy. The report is available at Etcenter.org.
