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ETC@USC moves offices into The Robert Zemeckis Center for Digital Arts

The Entertainment Technology Center@USC is now located at Robert Zemeckis Center for Digital Arts, 3131 S. Figueroa Street.  The move, completed on July 1, 2013, embeds the ETC offices, meeting and lab space inside the School of Cinematic Arts’ recently renovated state-of-the-art digital media production center located one block from the main campus and a short walk to the School of Cinematic Arts complex.  In addition to ETC, the new location also houses an extensive virtual production lab, green screen and production stage space, screening rooms, and an IMAX large format lab, scheduled to open later this year.

“Physical proximity of ETC to both the resources of the main campus and closer integration with students, faculty and research in the School of Cinematic Arts advances the original vision of the ETC articulated by George Lucas to bring technology and entertainment visionaries together to collaborate on the future of entertainment technology,” said Kenneth Williams, Executive Director and CEO of ETC. “One of the great benefits of the ETC to our members and sponsors is the access we have to the institution of USC.”

These resources combined with a modern, flexible physical layout provide an ideal facility in service to ETC’s sponsors, members and its role as a neutral convener and accelerator for entertainment technology and commerce through research, publications, events, collaborative projects and shared exploratory labs and demonstrations.

The move comes as the ETC embarks on several high profile projects, most notably Content in the Cloud, to develop guidelines and accelerate innovation and adoption of next-gen cloud-based content creation, production, and distribution tools and processes, and Ultra High Definition, to explore future high resolution technology and impact on acquisition, production, distribution and consumption.

The new address and phone numbers are:

Entertainment Technology Center@USC

3131 S. Figueroa Street, Los Angeles, CA 90089-7756

Main: 213.821.6166

Fax:   213.821.6165


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  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

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