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ICYMI: “Ripple Effect” Part 2 – ETC’s Digital Town Square

From ETCentric’s 2/1/21 post:  On January 20, the Entertainment Technology Center at USC presented a Digital Town Square, the second of two “Ripple Effect” events. The 2.5-hour online program — “Breaking Down ‘Ripple Effect’ Part 2: Virtual Production” — was co-sponsored by Microsoft Azure and led by Erik Weaver, ETC Adaptive Production director and executive producer of “Ripple Effect.” The program examined lessons learned and virtual production principles of the live-action short.  Participants included Hanno Basse, CTO of Microsoft Azure; Isaac Campos, CEO of xRstage/Global Trend Productions; Kathryn Brillhart, executive producer and director of virtual production for “Ripple Effect”; Greg Ciaccio, executive producer of “Ripple Effect”; Lux Machina co-CEO Zach Alexander; and Halon Entertainment founder and board chairman, Dan Gregoire.  The keynotes, panels and fireside chat are currently available on ETC’s YouTube Channel.



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  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
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ETC Events

ETC Quarterly Board Meeting (closed meeting)
(September 7)

vETC at IBC (Session Recordings)
(September 15. 18, IBC, Booth 7.C28)

ETC Quarterly All Members Meeting (closed meeting)
(September 21)