News Stories

ICYMI: “Ripple Effect” Part 2 – ETC’s Digital Town Square

From ETCentric’s 2/1/21 post:  On January 20, the Entertainment Technology Center at USC presented a Digital Town Square, the second of two “Ripple Effect” events. The 2.5-hour online program — “Breaking Down ‘Ripple Effect’ Part 2: Virtual Production” — was co-sponsored by Microsoft Azure and led by Erik Weaver, ETC Adaptive Production director and executive producer of “Ripple Effect.” The program examined lessons learned and virtual production principles of the live-action short.  Participants included Hanno Basse, CTO of Microsoft Azure; Isaac Campos, CEO of xRstage/Global Trend Productions; Kathryn Brillhart, executive producer and director of virtual production for “Ripple Effect”; Greg Ciaccio, executive producer of “Ripple Effect”; Lux Machina co-CEO Zach Alexander; and Halon Entertainment founder and board chairman, Dan Gregoire.  The keynotes, panels and fireside chat are currently available on ETC’s YouTube Channel.

 

YOUTUBE CHANNELS

Our Youtube channel can be found here
Watch the vNAB videos below

SOUNDCLOUD TALKS

MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

Digital Town Square
Ripple Effect (Part II): Virtual Production
January 20, 2021 videos are now available here.

Also check out ETC’s latest r&d film project, RIPPLE EFFECT