News Stories

Interactive Media Challenge Selected Entries

This past spring, the Entertainment Technology Center at USC invited students and recent grads to participate in our Immersive Media Challenge, organized by ETC’s Director of Immersive Media Phil Lelyveld and funded by NBCUniversal and Cisco. The competition required students to ideate an engaging experience that should be buildable in 3-5 years and explain what needs to happen to make its construction possible.

Judging took place May 29th, and here are the four amazing entries that were selected:


An emotion-reactive first-person creature-based exploration puzzle game. 


A multi-lingual data visualization and social media tool to allow citizens to be active participants in the planning and development of their neighborhood. 


A VR experience to help the aging population remain socially connected, physically active, and mentally stimulated.

The Museum of Romance

A program that provides personalized romantic experiences across cultures and scenarios using VR, AI, haptics, and motion capture.


The current summer phase of the challenge will have the teams prepare a proof of concept to present in the fall. Congratulations to the selected entries, and good luck on their pre-visualizations!


Our Youtube channel can be found here
Watch the vNAB videos below



  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events