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Next-Gen 3D: Smartphones And Tablets Enter The Next Dimension

2.23.2012

[adotas]

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For all the talk of 3D TV sales, mobile platforms (read: smartphones and tablets) are poised to grow the 3D market faster than TV. My prediction is that in the near future, 3D technology will evolve to the point where it will allow for easy migration of 3D content between web and mobile to large screens. 3D will be both in our homes and in our hands, changing the way that advertising, television, and online content tell stories and engage viewers. Rest assured, the future of TV is more TV. It is bigger, cheaper, mobile, higher resolution and in 3D.

Bottom line: We are not getting to the Star Trek holodeck without going through stereoscopic content delivery. 3D is simply the first stepping-stone to immersive, interactive mobile content delivery.

Read the original post here: http://www.adotas.com/2012/02/next-gen-3d-smartphones-and-tablets-enter-the-next-dimension/

'Maturing' 3D market takes a back seat

2.23.2012

[Broadcast Now (UK)]

3D seemed less prominent at BVE 2012, with fewer stereoscopic screens on display and manufacturers placing less emphasis on 3D cameras.

Framestore founder William Sargent said the sector was maturing.

“I think we’ve finished the hype stage, which is healthy,” Sargent said during his keynote speech in the 3D Revolution theatre. “3D is now a usual tool for film-makers.”

At the moment, the cost of combining CG and live action for hybrid stereoscopic productions is around 30%, Sargent said, but he expects the infrastructure on set to be broadly similar to 2D productions within two to three years.

By that time, “none of us will buy TVs that aren’t HD, 3D and internet enabled,” he said.

Sargent said that over the next few years, 70-80% of Framestore’s revenue would likely come from stereo scopic work – up from 50% now.

See the original post here: http://www.broadcastnow.co.uk/technology/maturing-3d-market-takes-a-back-seat/5038446.article

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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