News Stories

ETC at NAB – Adaptive Production and AI

Adaptive Production and AI were front and center for The Entertainment Technology Center@USC at this year’s NAB Show on April 10th.  Under the NXT Tech Symposium, 3 sessions programmed by our Adaptive Production director, Seth Levenson, discussed current state, findings, and perspectives.

Preservation in the Cloud
9:00 AM – 10:20 AM

The cloud allows for revolutionary gains in speed, flexibility, and collaboration, but the supposed benefit of “weightless” and “floating” data poses a challenge of preservation. When the infrastructure is no longer under your control, how can you be certain that what you sent to the cloud is what you’ll get back later? This session discussed opportunities and challenges from both a content owner and cloud service provider perspective.

  • Andrea Kalas, SVP, Archiving, Paramount Pictures
  • Denis Leconte, VP, Technology, Iron Mountain Entertainment Services
  • Seth Levenson, Director, Adaptive Production, ETC@USC
  • Adam Skewgar, Principal Program Manager, Microsoft Azure

Production in the Cloud
10:40 AM – 12:00 PM

Production in the cloud is still in its infancy, yet new capabilities are constantly evolving out of this technology all the time. New tools and features are just part of our future in production. We have begun to re-examine how we view this process at a fundamental level. This session discussed game-changing tools and new paradigms surrounding production in the cloud.

  • Bob Eicholz, CTO, Technicolor
  • Kevin Kim, Principal Product Manager, Emerging Services, Equinix
  • Adrian Graham, Cloud Solutions Architect, Google
  • Jim Donovan, SVP, Product, Wasabi Technologies, Inc.
  • Erik Weaver, Global Director, M&E Market Development, Western Digital

Quantum Computing
1:30 PM – 2:50 PM

Quantum computing is going to change the landscape of Media & Entertainment. Aside from better AI and faster rendering, it’s also going to replace all the key based security that M&E (and most industries) have relied on to protect our content and systems. This session provided a primer on quantum computing as well as insights on where we are, where we’re going, and how its application will impact the industry.

  • Yves Bergquist, AI Researcher/Director, AI & Neuroscience in Media, ETC@USC
  • Seth Levenson, Director, Adaptive Production, ETC@USC
  • Bibek Pokharel, Director, Quantum Information, USC Viterbi School of Engineering
  • Jeff Welser, VP & Lab Director, Research, IBM

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  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

DTS 5G:  Planning & Piloting First M&E Services 
December 10, 2019

ETC All Members Meeting
December 12, 2019

ETC Executive Board Meeting – Board Members Only
March 5, 2020

ETC All Members Meeting 
June 4, 2020

Industry Events

January 7-10, 2020
Las Vegas, NV

HPA Tech Retreat –
February 17-21, 2020
Rancho Mirage, CA

March 30 – April 2, 2020
Las Vegas, NV

NAB Show –
April 18-22, 2020
Las Vegas, NV

July 19-23, 2020
Washington, DC

IBC Conference & Exhibition – 
September 11-15, 2020
Amsterdam, Netherlands

SMPTE Technical Conference – 
October 19-22, 2020
Los Angeles, CA