News Stories

USC Student Panel Address Media Questions at ETC’s December All Members Meeting

A panel of six USC undergraduates from the Iovine & Young Academy and Dornsife College of LA&S spent an hour answering questions about their media habits asked by ETC member company executives at the December 12, 2019 All Members Meeting held in Burbank at Disney. Where do they get their recommendations? What’s a good length for a viewing experience? What do they think about having their personal data gathered, and about data analytics in general? What do they pay to subscribe to? Listen to this 9-minute highlight video to find out.

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MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

Digital Town Square (Register here)
Breaking Down “Ripple Effect:” A Case Study on COVID-19 Safety Protocols, Advanced Workflows and Virtual Production
November 19, 2020

ETC Executive Board Meeting – Board Members Only
Online
December 3, 2020

ETC All Members Meeting 
Online
December 10, 2020

Check out ETC’s latest r&d film project, RIPPLE EFFECT